People go to a restaurant to look for perfect food. The ideal restaurant menu should be able to cater to most people’s palate. If you are thinking of setting up a restaurant, or you already own one but you want to spice things up, you should ensure you have the perfect menu.
Guide to Creating Restaurant Menu
- Look at your capacity: Before you create your menu, be honest about whether you will be able to hack it. For instance, if the restaurant is small and you have a few chefs and cooks, it will be almost impossible to deliver quality services if you have a wide menu.
- Check your competition: Do a competitor analysis so that you know what other restaurants around you have on their menu. This will either make you improve what you have, or try a totally different menu.
- Learn about positioning: Psychologists have found that people are more likely to order food items that are on the top of the menu, and those that are in the front pages of the menu. Put your specialities in the sections mentioned if you want to maximise sales.
- Get descriptive in your writing: Customers are more likely to go to a restaurant they connect with. Your menu should be an invite to a connection behind the business. People want to know where you started from, and what inspires you. Get creative in writing your story. You can even hire a professional to do your copywriting to appeal to the customers.
- Look at your pricing: Your prices should match the quality and quantity of food you are selling. People are always looking for value for their money. Give them exactly that.
While creating a menu for your restaurant, you must leave room for people who want to customise their meals. For instance, the chef can give an option of removing or adding ingredients to a specific meal to meet the interests of the customers.